The late 80's provided the exact help that urban clothing needed to push to the next level. In 1988 on of the single most important things to happen to not only the hip hop clothing, but the hip hop industry in general happened. Darkest
Days The birth of Yo MTV Raps. Urban clothing now had a digital vehicle to be able to travel for everyone to witness. With this exposure, the late 80's in the 90' saw an emergence of every possible style imaginable. This time saw lots of color dominating the fashion landscape. Some groups across the US even used the video outlets to show off their political views or local affiliations. Video gave the middle and upper class a view of the word they would normally try to ignore through urban clothing and music. It was an important time in hip hop history.
Next is the late 1990's, and this is where we saw a split in urban clothing wear. While some chose to wear throwback jerseys, baggy jeans, and heavy work boot. Some of the elite in fashion chose to follow the mafia style and wear suits, baller hats, leather shoes, and more. The women of hip hop followed suit by electing to leave the image of copying the male style of baggy urban wear and embracing their femininity. Women would now be seen dancing on stage in high heels, and would e seen around here respective towns in only high end fashion. As well urban clothing accessories switched at this time from gold to platinum, and this is why many people consider this time synonymous in urban history with bling.
Next is the late 1990's, and this is where we saw a split in urban clothing wear. While some chose to wear throwback jerseys, baggy jeans, and heavy work boot. Some of the elite in fashion chose to follow the mafia style and wear suits, baller hats, leather shoes, and more. The women of hip hop followed suit by electing to leave the image of copying the male style of baggy urban wear and embracing their femininity. Women would now be seen dancing on stage in high heels, and would e seen around here respective towns in only high end fashion. As well urban clothing accessories switched at this time from gold to platinum, and this is why many people consider this time synonymous in urban history with bling.
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